REVISITING SECOND-HAND CLOTHING: MARKET FOR CLOTHING AND TEXTILE PRACTITIONERS IN YORUBA LAND NIGERIA

Abstract

Increased smuggling of second-hand clothing into Nigerian market, has negatively affected the consumption of locally-produced clothes, the cultural value of modest dressing and the pass me down clothing culture. The study argued that pass me down clothing can be regarded as internal second hand clothing. This study focused on revisiting internal second hand clothing as new marketing opportunity for clothing and textile practitioners in Yoruba land. The study combined literature from secondary sources, personal observations, images and interview with consumers of clothing items as sources of information. The information gathered are used to propose a model for internal second hand clothing trade. The study revealed a recycling of pass me down second hand clothes as a new market for local clothing and textile practitioners.